B&B HOTELS Fest
Hotel opening, brand activation, press relations
When B&B HOTELS opens a new property, it’s more than a ribbon-cutting. It’s a moment to celebrate the brand.
For the Grand Opening of B&B HOTEL Brussels Airport, the brand’s 12th hotel in Belgium and its largest to date with 255 rooms, Zest Agency brought the B&B HOTELS FEST concept to life. Strategically located near Brussels Airport, the opening marked an important milestone in B&B HOTELS’ continued growth across Belgium and beyond.
We transformed the opening into a vibrant mini festival, combining strong brand visibility with an inviting guest experience. Festival vibes, street food, live music and continuous entertainment created a warm, energetic atmosphere that reflected the accessible and welcoming DNA of the brand.
The event brought together a diverse audience of stakeholders, including Valerio Duchini, CEO of B&B HOTELS Western Europe, the Mayor of Machelen Kristof Vanfleteren, as well as press, influencers, clients and partners.
B&B HOTELS FEST is a scalable event concept designed to celebrate new B&B HOTELS openings. From Brussels Airport to Luxembourg, while consistently delivering a recognizable and engaging brand experience.
Planning a launch that deserves more than a standard opening? Let’s turn it into an experience!
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