Princesse Amandine
Press relations, brand activation & influencer marketing
To introduce Princesse Amandine to the Belgian market, Zest Agency went beyond a traditional press lunch and created an immersive brand experience.
We brought together press and influencers for a carefully curated culinary event at Schuur 80, where every detail was designed to reflect the premium and versatile character of the brand. From the elegant table setting by Charlotte Vanderheyden to a bespoke lunch experience crafted by Sofie Dumont, the launch told a clear and compelling story, from product to plate.
Developed in close collaboration with Chantal Neirinck and Grégoire Van Den Ostende, the event allowed guests to experience the taste, texture and possibilities of Princesse Amandine firsthand, in a setting that felt warm, refined and memorable.
A strong example of how strategic PR, influencer engagement and live experiences can bring a brand to life.
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